A PHOTO IS A PERSPECTIVE IN A MOMENT IN TIME. THESE SNAPSHOTS OF PERSPECTIVE CAPTURE IMPORTANT IDEAS, FRAME BEAUTIFUL FLEETING MOMENTS, AND SHOWCASE AN ARTISTS PERSPECTIVE.THE LOGO AND TYPOGRAPHY PLACEMENTS PRESENTED THE MOVEMENT OF SHIFTING AND CHANGING PERSPECTIVES.
SERVICES:
CREATIVE DIRECTION
BRAND DEVELOPMENT
SERVICES:
CREATIVE DIRECTION
BRAND DEVELOPMENT
[ CHALLENGE ]
THE CHALLENGE SET TO US WAS TO RE-IMAGINE THE SNAP BRAND FOR THEIR 20TH ANNIVERSARY. BUILD A VISUAL SYSTEM THAT REINVIGORATES A BRAND THAT HAS BEEN FIGHTING FOR AIDS RESEARCH FOR THE LAST 20 YEARS AND BUILD A PLATFORM FOR WHICH THEY CAN RUN THIS RENOWNED PHOTO AUCTION AND GAIN AN INCREASE IN DONATIONS DURING COVID.
[ SOLUTION ]
CHANGE PERSPECTIVES. JUST LIKE SNAPS MISSION TO CHANGE PERSPECTIVES FOR HIV/AIDS, THE PHOTOGRAPHERS SUBMITTING WORK TO BE AUCTIONED OFF, SHIFT THEIR PERSPECTIVE TO CREATE INCREDIBLE PIECES OF ARTWORK. WE CREATED A DIGITAL PLATFORM THAT SET OUT TO CONTINUE TO BUILD THE AUCTION DIGITALLY DURING COVID.
THE CHALLENGE SET TO US WAS TO RE-IMAGINE THE SNAP BRAND FOR THEIR 20TH ANNIVERSARY. BUILD A VISUAL SYSTEM THAT REINVIGORATES A BRAND THAT HAS BEEN FIGHTING FOR AIDS RESEARCH FOR THE LAST 20 YEARS AND BUILD A PLATFORM FOR WHICH THEY CAN RUN THIS RENOWNED PHOTO AUCTION AND GAIN AN INCREASE IN DONATIONS DURING COVID.
[ SOLUTION ]
CHANGE PERSPECTIVES. JUST LIKE SNAPS MISSION TO CHANGE PERSPECTIVES FOR HIV/AIDS, THE PHOTOGRAPHERS SUBMITTING WORK TO BE AUCTIONED OFF, SHIFT THEIR PERSPECTIVE TO CREATE INCREDIBLE PIECES OF ARTWORK. WE CREATED A DIGITAL PLATFORM THAT SET OUT TO CONTINUE TO BUILD THE AUCTION DIGITALLY DURING COVID.
