Concept Development
Script Development
Art Direction
Post Production
We were tasked with showing the Alexa in use in everyday situations. We had to show different times of day as well as different members of the family interacting with Alexa to make their life easier. The main challenge was to be authentic but still get the use case of the product across.


The scripts open into the chaos of it all with supercuts of the family members’ day. Alone and together. These quick cuts allow us to enter their world— a busy family with a dynamic, yet seamless, relationship with their smart devices. Their power is yielded in every moment. We see the call and response of each prompt. How uttering of a spell can change the environment. We are slowly pulled towards the invisible force of the digital devices.

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