FOR YEARS, GWELLA HAS BEEN EXPLORING WHAT PROBLEMS MUSHROOMS CAN ACTUALLY MOVE THE NEEDLE ON, COMBINING THEM WITH OTHER BOTANICALS AND CREATING NOVEL PRODUCTS THAT SOLVE REAL-LIFE PROBLEMS.
SERVICES:
BRAND DESIGN
BRAND STRATEGY
CONTENT PRODUCTION
PHOTOGRAPHY
SERVICES:
BRAND DESIGN
BRAND STRATEGY
CONTENT PRODUCTION
PHOTOGRAPHY
[ CHALLENGE ]
GWELLA SEES AND BELIEVES IN THE IMPORTANCE OF PSYCHEDELICS IN CLINICAL, MEDICALIZED SETTINGS. THEY ALSO BELIEVE THE LARGEST, MOST IMPORTANT AUDIENCE THAT CAN BENEFIT FROM PSYCHEDELICS IS THE HEALTHY, NORMAL. THEY ADVOCATE FOR THOSE SEEKING TO ALTER AND ELEVATE THEIR CONSCIOUSNESS, WITHOUT FIGHTING THE LAW TO DO SO. THE CHALLENGE FOR US WAS TO CREATE A BRAND THAT RESONATES WITH A MODERN MUSHROOM CONSUMER. HOW DO WE CRAFT BRAND AND CONTENT NARRATIVES THAT GIVE RESPECT TO THE LONG HISTORY OF MYCOLOGY WHILE SHOWING THE INCREDIBLE INNOVATION MUSHROOMS ARE BRINGING TO EVERY LIFE.
[ SOLUTION ]
MUSHROOMS MADE MODERN. WE BUILT THE BRAND AROUND A CORE PRINCIPLE; PRESENT MUSHROOMS CRAFTED FOR MODERN LIFE. IN ALL ASPECTS OF OUR COMMUNICATIONS WE PUSH A MODERN TAKE ON PSYCHEDELICS AND ADAPTOGENS. ONE OF BALANCE, HEALTH AND WELLBEING. THE RESULT WAS A BRAND AND CONTENT SYSTEM THAT GRABBED INDUSTRY ATTENTION AND BUILT AN AUDIENCE THAT FELL IN LOVE WITH GWELLA'S PRODUCTS.
GWELLA SEES AND BELIEVES IN THE IMPORTANCE OF PSYCHEDELICS IN CLINICAL, MEDICALIZED SETTINGS. THEY ALSO BELIEVE THE LARGEST, MOST IMPORTANT AUDIENCE THAT CAN BENEFIT FROM PSYCHEDELICS IS THE HEALTHY, NORMAL. THEY ADVOCATE FOR THOSE SEEKING TO ALTER AND ELEVATE THEIR CONSCIOUSNESS, WITHOUT FIGHTING THE LAW TO DO SO. THE CHALLENGE FOR US WAS TO CREATE A BRAND THAT RESONATES WITH A MODERN MUSHROOM CONSUMER. HOW DO WE CRAFT BRAND AND CONTENT NARRATIVES THAT GIVE RESPECT TO THE LONG HISTORY OF MYCOLOGY WHILE SHOWING THE INCREDIBLE INNOVATION MUSHROOMS ARE BRINGING TO EVERY LIFE.
[ SOLUTION ]
MUSHROOMS MADE MODERN. WE BUILT THE BRAND AROUND A CORE PRINCIPLE; PRESENT MUSHROOMS CRAFTED FOR MODERN LIFE. IN ALL ASPECTS OF OUR COMMUNICATIONS WE PUSH A MODERN TAKE ON PSYCHEDELICS AND ADAPTOGENS. ONE OF BALANCE, HEALTH AND WELLBEING. THE RESULT WAS A BRAND AND CONTENT SYSTEM THAT GRABBED INDUSTRY ATTENTION AND BUILT AN AUDIENCE THAT FELL IN LOVE WITH GWELLA'S PRODUCTS.
